Recruitment Tracking

Description

This feature provides peer mentors and coordinators with visibility into the outcomes of their referral activity - how many people have followed their invite link, how many completed registration, and the current status of each recruit. A dedicated recruitment dashboard surface shows referral counts, conversion rates, and recruit profiles once they have been onboarded into the organization. Coordinators additionally see aggregate referral performance across the peer mentors they oversee, enabling them to recognize top recruiters and support those with lower conversion. The feature closes the loop between invite generation and actual member growth, giving participants meaningful feedback on the impact of their recruiting efforts.

Sources & reasoning

The priority matrix (line 164) groups invite-link and rekruttering as a single Phase 3 entry, implying tracking is the natural complement to link sharing. Phase 3 normalizes to v1.1. The blueprint area taxonomy lists Recruitment Tracking as the second canonical feature under referral-program. Without tracking, the referral program has no feedback loop, making it operationally incomplete.

docs/source/likeperson.md · line 164

Verving / Referral (invite-link, rekruttering) | - | - | - | ✓ | ✓ | SHOULD (HLF) | 3
docs/source/likeperson.md · line 117

Vervefunksjonalitet for medlemsverving (appen som markedsført medlemsfordel).
docs/source/likeperson.md · line 361

Verving / Referral (HLF)

Analysis

Business Value

Without tracking, referral programs are invisible - peer mentors have no way to know whether their effort led to new members, removing any motivational feedback loop. Recruitment tracking transforms invitations from one-way broadcasts into a measurable contribution, reinforcing the gamification and impact-visibility theme that NHF, HLF, and Barnekreftforeningen all highlighted. For coordinators, aggregate visibility enables data-driven coaching: they can identify which peer mentors are effective recruiters and replicate their approach. For the organization, this data directly informs membership growth analytics and Bufdir-reportable outreach figures, increasing the strategic value of the mobile platform beyond operational logging.

Implementation Notes

The backend must expose an endpoint that returns referral events keyed to the authenticated peer mentor's referral token(s): link clicks (if trackable via a redirect handler), completed registrations, and recruit onboarding status. The mobile dashboard (RecruitmentDashboardScreen) queries this endpoint and renders a summary card and a list of recruits with their join date and status. Coordinator views aggregate across all peer mentors in their local association. Privacy considerations: recruit profiles should only show name and join date - not personal contact details - until the recruit has explicitly opted in or completed onboarding. Pagination is required for coordinators in large associations. The feature depends on invite-link-qr-sharing for referral token generation; no tracking is possible without a token. Analytics data must be excluded from Bufdir exports (it is membership data, not activity data).